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The Broker/Agent Value Proposition

1:03 Minute Read.

Agents need brokers. And brokers need agents. Each brings value to the other. It’s a symbiotic relationship. When it’s in balance, it can be wonderful. When it’s out of balance, it can be wildly awesome…but for who?

sym·bi·o·sis: a mutually beneficial relationship between different people or groups.

As an agent, you work to create business. Your brokerage trains, supports, encourages and manages you and your transactions. That’s the broker/agent value proposition. You do for us and we do for you. 9 out of 10 agents that call me to discuss moving their license over to our company do so because of one issue: They feel their broker/agent value is out of balance – to the extreme benefit of their broker. And they’re probably right. Otherwise, they would never think to call me. Here’s the test I offer to those agents:

Think about how much money you give your brokerage each year. Think about how much services they provide to you for your contribution.

Are those services equal to or better than what you’re paying for them?

Well, is it?


Do you need 2 hours of legal Continuing Education? Get it FREE HERE.

Every agent must complete at least two hours of legal continuing education by October 31, 2019. If you’re reading this, we invite you to enjoy one of our agent benefits: free ConEd. We’re offering 2 one-hour online classes free to everyone until October 31, 2019. Classes offered are Seller’s Disclosures & More Disclosures (covering Lead based paint and Agency Disclosures). These classes are approved and filled with practical information.


In an effort to make our broker/agent value proposition wildly one-sided in your favor, Best Homes of Michigan offers agents:

100% Commission

No hidden fees, desk fees, franchise fees or any other BS

Free agent webpage

Free ConEd Free marketing material – presentation folders, directional and notecards.

Free business cards and yard signs for new recruits

24/7 Broker Support

Stellar Administrative, Marketing and IT Support

Company paid NAR, MAR, GRAR, MLS access, E&O!

Simple, Inexpensive Fee Structure $169/month covers EVERYTHING.

See our client website:

See our agent resource website:

Or maybe you need something else…

Next week, NAR, MAR and GRAR membership fees will be due. For those thinking about shelving your real estate license for a while, consider our license holding brokerage that’s designed perfectly for you! Yes, you’ll get free ConEd as well as the most generous 75/25 split in the industry. Click below for more details…


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