Killing The Enemy

1:00 Minute Read.

There are two enemies that want to suck the life out of your real estate career. Seems to me, most agent’s problems can be solved by killing off these two cousins. Unfortunately, no matter how many times you slay them, like zombies they always come back.

How to solve most problems: 1) Get off your ass. 2) Go handle it.

PROCRASTINATION – Whether you use the term procrastinate, slothful or just plain lazy, the desire to put off until tomorrow what should be done today is a real problem for most people. I can see it in every vocation that involves sales. Just stop by any coffee house or bookstore. During the prime selling times throughout the day, you can find well-dressed people (I presume many are salespeople) wasting time. Taking a nap or extended coffee breaks won’t put cash into your pockets. Stalling won’t either. Action will. The best antidote for procrastination is training and a good plan.

PERFECTIONISM – A near relative of procrastination, perfectionism is the decision to wait until conditions are ideal before acting. Agents get paralyzed with inaction. They want everything to be flawless before moving forward. Waiting for the picture-perfect moment will never come. Nothing is perfect and waiting will not make it better. Your training will never be enough. You will never have the perfect words, the perfect marketing tools or the perfect clients to serve. Precision – which is pretty close to perfection, only comes through trial and error.

So, what’s slowing you down today? Real estate is the world’s greatest business and you can be wildly successful in it. But you can’t allow procrastination or perfectionism to make you sluggish. If those issues are affecting your accomplishments, get all the training, planning and confidence building you can. And then get moving. Success comes to those who chase it down. And those who wait will never achieve it.

Get the training you need…


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