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5 Steps to Real Estate Success

1:15 Minute Read.

Ever watch an agent nose-dive in this business? They never “just fail”. Instead, they systematically slide into irrelevance one step at a time. During exit interviews the same 5 issues keep popping up. Do these 5 tasks and you will succeed. Choose not to and you chose to fail. The choice is yours.

Every month, GRAR lists agents that quit.

Never give up. NEVER be on that list.

PREPARATION. In addition to having your signs and business cards ready, successful agents are always prepared to engage clients. Their presentations are memorized to the point they flow effortlessly. Their social media is up to date. You can find extra blank forms, signs and lockboxes in their trunk. They are mentally and physically ready to succeed.

CONTACTS. Real estate is a Know You, Like You, & Trust You kind of business. Great agents take the time to meet new people, make new friends and build strong relationships. Don’t just grow your contact list. Be the kind of person you’d like to know.

CLOSE A DEAL. Knowing how to close a deal is a science. And like any science, it can be learned. Too often, salespeople just talk and talk. They think if they talk long enough, everything will fall into place. Every word draws us closer to or farther from closing a deal. Chose your words wisely. Ask good questions. Clarify, understand and help achieve your client’s goals.

REACH GOALS. Having worthy, attainable goals are like car keys. They start our engine. Set goals for daily tasks, weekly contacts, monthly listings/closings and annual earnings.

KEEP YOUR JOB. I’ve known too many agents who could not keep their real estate career moving along. They failed to prepare. Failed to make contacts. Failed to close deals. Failed to set and reach goals. Then they wondered why they failed at keeping their job. The good news is this: You can chose differently. Learn from their mistakes. Master these core competencies.

And call me when you’re ready to sell the best homes in your neighborhood.


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