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  • John Henderson

11 Ways Clients Judge You


1:00 Minute Read.

Every client judges you. Check out these 11 qualities they use when choosing an agent. As Realtors, we’re focused on the art of selling. And the first thing we must sell is ourselves. The good news is we have total control over these items. Before setting out to be the world’s greatest Realtor, take time to evaluate your strengths and weaknesses. Make an honest assessment of yourself before your client does. Lean into your strengths and exercise your weaknesses until they become strengths.

“Brutal honesty – while hard to hear will help you in the long run.”

Jeffrey Gitomer in his book, The Little Red Book of Selling offers this simple 1 to 10 scale. Rate yourself below, and if you’re really brave, ask someone you trust to assist you.

1 = Someone, please help me. 5 = I’m as good as the average agent at (insert competing broker here). 10 = I’m a real estate selling machine.

Your image - How you dress affects the way you are perceived.

1 2 3 4 5 6 7 8 9 10

Your communication skills - How well do you convey a message?

1 2 3 4 5 6 7 8 9 10

Your attitude - Your enthusiasm combined with your state of internal happiness. It’s not what you say, but how you say it.

1 2 3 4 5 6 7 8 9 10

Your product knowledge - Your convince-ability. Do you know it cold?

1 2 3 4 5 6 7 8 9 10

Your empathy – Your care and desire to help others shows through, so does greed.

1 2 3 4 5 6 7 8 9 10

Your preparedness - Do you prepare before every call? Do you know the answers before the question is even asked?

1 2 3 4 5 6 7 8 9 10

Your humor - Nothing builds good feelings like laughter. “If you can get them to laugh, you can get them to list!”

1 2 3 4 5 6 7 8 9 10

Your creativity – How well is your ability to “think on your feet”?

1 2 3 4 5 6 7 8 9 10

Your sincerity - Sincerity shows through. Are you genuine?

1 2 3 4 5 6 7 8 9 10

Your reputation - What would your clients say about you?

1 2 3 4 5 6 7 8 9 10

Your glue – This is that invisible quality regarding the way you handle your total package.

1 2 3 4 5 6 7 8 9 10

So, how’d you do?


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