1:30 Minute Read.
Client reviews and surveys are a great way to tilt the odds in your favor. Having a dozen or so reviews from former clients in your presentation will reassure any potential client of your service, commitment and professionalism. Before everything went digital, I mailed a survey to every client asking for their input and advice. Now, its even easier to email a link after each closing. If you’re looking to keep your social media posts current, stop adding articles no one wants to read. Instead, upload your client reviews – now that’s something worth reading.
“Try posting online reviews to your social media. Let the world know how awesome you are!”
Our agents receive a free website that includes a client survey link. They have a choice to either opt in or out of using it. But for the life of me, I cannot think of one good reason for not using it. Good reviews should be posted and advertised. Poor reviews should be learned from. They also offer a way for unsatisfied people to “vent”. That’s an opportunity to apologize or try to correct a situation. Folks are less inclined to publicly criticize you if they believe you are trying to make things right.
We use a simple 5-point survey. Recipients can respond to the following five statements with Strongly Agree, Agree, Neutral, Disagree, or Strongly Disagree:
My agent was knowledgeable about the home selling/buying process. My agent was available and reachable to me when I needed them. My agent communicated with me regularly and kept me informed and prepared. My agent met my expectations.
I would recommend my agent to a friend or family member.
On average our agents are graded in the high-upper 90% by their clients. And you will too when you give your best efforts. We also include a field for additional comments or questions. Here’s a sample of an agent's client review page.
As the company broker, I get to see every review as it comes in. And there is a obvious trend when agents try harder.