The HOW TO Guide of Listing Presentations
Instructor: John Henderson
Module 1 Lesson 1 - Marketing Materials
Most agents have business cards and yard signs. That’s great. Keep the design of those very clean and simple. Don’t clutter it with too much information. Adding your photo to business cards and signs is a smart idea. It makes them more memorable. Studies show that folks are more likely to keep a business card with a photo. It’s more personal.
Beyond those items, establish a professional image by adding a few marketing pieces. Add your name, company name and logo to everything in order to build your brand and name recognition. Don’t skimp on marketing materials. Your clients will judge your professionalism based on the quality of your material.
Presentation Folders Too many agents show up to listing presentations with nothing but a stapled stack of paper – or worse, stuff their docs into cheap “school report” style binders purchased at office supply stores. Make sure the information you leave with clients appears more professional than any competing agent.
Directional Signs Multiply your branding and local presence by adding plenty of directional signs everywhere you list properties. Not only does it help buyers find your listings, it makes you and your company appear ubiquitous.
Notecards Send regularly scheduled notes to past clients. Send thank you notes the day after making a listing presentation or meeting a client for the first time. Send thanks to those who refer business to you. Anytime and every time someone is kind and helpful to you, say thank you. And add two business cards to every note sent.
Having a polished, professional image will build your brand.