About a third of soon-to-be agents in our pre-license course have already selected their broker before taking the class. In fact, nearly...

A recent study about salesmanship explains what really influences a client’s decision making. Here are the top 10 reasons – in order –...

Consider this fact: Every word, action and document we present to a client either draws them closer towards choosing us as their real...

Remember taking you pre-license classes? Most students in class start the week with that deer-in-the-headlights look. As they progress,...

Try this language on your next listing appointment or telephone solicitation: “Ms. Seller, the truth is you don’t need a real estate...

15 days to flatten the curve. And then another 15. And then another. Now it’s been a whole year. No one thought we’d still be wearing...

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Thank God we’re in the real estate business rather than the widget industry. During good times, widget salespeople make a lot of money....

You might be guilty of this. Your broker may be guilty too. In fact, I bet the majority of real estate agents have committed this crime....

February is the launching pad for real estate success. While others are dreaming of living in a warmer climate, you’re looking forward to...

Here are two enemies that want to suck the life out of your real estate career. Seems to me, most agent’s problems can be solved by...

Haven't tried us yet? Great agents deserve great photos! Click on the coupon for 50% off your next photo package!

558 words - 2 min 23 sec Read. Clients have a list of their “must haves” in a home. I can’t remember any buyer saying a solid foundation...

668 Words - 2 min 39 sec Read. "I promise you’ll receive a ton of leads and referrals." Mmm hmm. Just read on… How many struggling...

546 words - 1 min 57 sec Read. I hate going to court. But every week we’re running into circumstances that keep forcing us toward legal...

478 words - 1 min 54 sec read. Some agents figure this out early. Others take a long time chasing their tail looking for business and...

1:42 Minute Read. Ever get the feeling your buyer will never make an offer on a house? Buying a home is a process. And every agent needs...

1:52 Minute Read. Can’t tell the difference between modular and manufactured homes? Plenty of other agents can’t either. Some use the...

1 min 23 sec read. There is a reason good clients keep calling you to handle another transaction for them. They like your approach,...

1:14 Minute Read. There is nothing sexy about the law, agency relationships and fair housing. However, it’s good to occasionally step...